RTi-DFD is an innovative, global, custom market research company comprised of seasoned research professionals who provide custom research solutions to a broad, diverse client base. Our knowledgeable and dedicated team of principals and staff provide unparalleled marketing-focused research and brand strategy services. With all of our research activities, our goal is to ensure your research has meaningful and tangible objectives, which align with your business or brand-strategic priorities. When Rothstein-Tauber, Inc. (RTi) and Directions for Decisions (DFD) joined forces in January 2004 to form RTi-DFD, it was more than a merger. It was the inauguration of a unique market research organization, one which calls on a distinguishing combination of strategic research and resources, business insights and keen creativity.