The Future Today Institute is one of the world's leading futures and strategy advising firm. We research emerging technologies at the fringes and track them as they move towards the mainstream. Our pioneering, data-driven forecasting methodology and tools enable organization leaders to make better decisions about the future, today. FTI has its origins in a future of news R&D shop Amy Webb founded in 2003, where she and her team investigated emerging technologies and built prototypes for digital publishing. In 2006, she founded Webbmedia Group, which advised primarily media and technology companies. Her deep background in media and technology proved valuable to outside industries at the dawn of this new Information Age. Now in its second decade, Webbmedia Group has a new name––The Future Today Institute––and an expanded scope. Amy and her team advise Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups.