It was in 1969 that Ferrero U.S.A., Inc. first opened for business in New York City. To introduce the Ferrero story in the vast and unique U.S. market, Ferrero U.S.A., Inc. chose as its lead product, not the enormous Nutella® brand or one of the hugely successful Ferrero chocolates, but rather the smallest Ferrero wonder of all - Tic Tac® mints!