Gray Associates, Inc. is a strategy consulting firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment. Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations and prepare curricula.