Actifai was created in partnership with a major cable operator that asked an important question on the mind of most industry leaders: “If we knew everything we could about our customers and prospects, what would we do differently?â€Â
Actifai applies artificial intelligence tools and technologies to the complex, expensive decisions that occur every day in cable sales, marketing, and customer care, such as: What offer is most appealing to a prospect?; What will retain this cancel-intentioned customer?; Can I service this location?
Aggregating and integrating customer and prospect data, Actifai analyzes how each element impacts a customer’s choice, and recommends the best course of action. Customer service representatives, sales teams, and marketing teams use this information to maximize ARPU and lifetime value.