Advantage Group helps businesses be better together by designing and delivering engagement solutions that bridge the gap between listening and responding. In the world of fast-moving consumer goods, we have mastered the role of engagement intermediary within the complex and ever-evolving relationship of supplier and retailer partners. Advantage offers a simple and efficient engagement process for ongoing measurement that enables businesses to set realistic goals and make improvements based on actionable insights. We collect extensive quantitative and qualitative feedback across a variety of critical performance drivers built upon a strategic framework that helps businesses navigate the intricate partner ecosystem.