There isn't another components company in the world that is as dedicated to cycling as SRAM. You can see that in this site. You can feel it in the smooth performance of SRAM components and RockShox suspension products. This is the section of the site to find out who we are, what we do, and why we do it. We were founded in 1987 in Chicago. We've become more global, but we've not strayed away from our base or our core philosophy of making bicycling better. Get to know us by reading the pages of this section. We think you'll see us for what we are - a company with deep roots that sprouts great components.