Michel Entler Email

Director Channel Development . Lytics

Current Roles

Employees:
89
Revenue:
$12.5M
About
Lytics helps enterprises automate personalized marketing experiences through the industry's most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome. The Lytics Customer Data (CDP) Platform, the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user segments (e.g., likely to churn, most active on mobile, coupon lover). These customer segments then sync with a company's marketing tools (from web-site personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.
Lytics Address
811 SW 6th Ave
Portland, OR
United States
Lytics Email

Past Companies

LyticsDirector of Channel Sales & Partnerships
LyticsStrategic Channel Sales Manager
ZoomInfoStrategic Partnership Manager - Snowflake

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