Wherever you’re from, whatever fertility clinic you’re working in, at some point this thought has probably crossed your mind – what if we could do this better? At Genea Biomedx, we ask ourselves this every single day. It’s what inspires us to find real, game-changing solutions to the difficult issues clinics face. And we know these challenges first hand because we started life within a fertility clinic known as Sydney IVF, now called Genea. Innovation is in our blood. For nearly 30 years, Genea has worked hand in hand with embryologists, andrologists, clinicians and nurses to create consistently better outcomes for clinics and their patients. This is now evolving to incorporate the production of fertility technologies which can advance ART outcomes around the world. Collaborating with Genea’s scientists and nurses is what enables Genea Biomedx to be at the forefront of innovative developments across the entire fertility spectrum. Genea Fertility offer world leading fertility expertise from pre to post conception in locations around Australia as well as in New Zealand, Thailand and Czech Republic. Genea Consult offers a comprehensive consulting service backed by over 30 years’ experience in global fertility clinic set-up and management. By working closely with industry leading professionals within this network, real life solutions are developed by consciously considering the end user experience in conjunction with improving patient outcomes. This passion for research and innovation is not something new. For more than two decades, Genea has re-invested close to 10% of revenue back into R&D. It is this ongoing investment that has created the fantastic opportunity for Genea Biomedx to develop and commercialise innovative fertility technology.