Ledn is reinventing financial services around cryptoassets for Canadians. Its first product, Bitcoin-backed loans, offers the best rates and simplest application process in the Canadian market and is designed to help investors ‘hodl' their cryptoassets. Applying for a Ledn loan is easy, does not affect your credit score and requires only Bitcoin as collateral. Bitcoin is held securely in institutional-grade cold-storage, and borrowers retain all benefits from any appreciation in the value of their asset. Ledn is the first company to announce Bitcoin-backed loans in Canadian dollars. Ledn, for those who hodl.