J. Marchini Farms was founded in 1989 by Joe and Jeff Marchini. They pioneered growing radicchio in California and are now one of the largest growers in the world. J. Marchini Farms prides itself for its old-world attention to detail not found in many farming operations. Under our Joe's Premiumâ„¢ label we grow Radicchio, Treviso, and other Italian specialties year round.