Fliff combines commerce and gaming to create a new category of risk-free entertainment for consumers. Users earn cashback rewards for everyday purchases and can apply those rewards toward in-app purchases to enhance their social gaming experience. Fliff publishes cashback offers for thousands of merchants and issues cash to its users each time they make a purchase from the Fliff merchant network. Cashback earned can be applied toward purchasing an in-app currency for social gaming all within the Fliff app