Citybility is a benefit company which empowers Millenials and new generations in supporting their local community every time they purchase from our commercial partners. E-commerce, small shops and SME's can activate and promote on our platform Social Responsibility Shopping campaigns®, a responsible way of consuming where customers do their normal shopping and, at the same time, they support local schools and social projects, thanks to a "charity-cashback" made available by our commercial partners. Users can subscribe for free, select their children's school or other social projects of their interest, and simply support them every time they do their shopping. Schools and local NGO's subscribe for free, upload the project they want their community to support, and then simply activate the network of parents and friends to support the cause with their shopping.