In 2008, CEO Markus Flossmann founded YT with the aim of building competition-ready, affordable dirt jump and slopestyle mountain bikes for talented young riders. After nine years, the product range includes high-end downhill, enduro, and trail bikes, which are regularly awarded with prestigious prizes. The secret of success: high quality products, fair prices, the direct selling method which eliminates the profit margins of middlemen, an unmatched reputation and last but not least, a team of world-class riders like Cam Zink, Andreu Lacondeguy and Aaron Gwin who are all part of the YT family. Today, YT has established distribution channels in Europe, USA, South America, Canada, New Zealand, Australia, Asia and Africa.
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