Zaius B2C CRM was built for marketers who need to maximize customer lifetime revenue, not just opens, clicks, and visits. Our software helps marketers understand which campaigns are driving first purchases, repeat purchases, customer loyalty, and average order value, and makes it easy to automate and optimize cross-channel campaigns to drive performance against those metrics. Zaius is backed by major VC companies including: Matrix Partners, _Underscore.VC, and The Leaders Fund.