Since 2000 the Rowe family, Robert, an original co founder of T&R Pastoral Company and his son Simon, both pioneers in the South Australian beef industry have grown their endeavours to include a number of businesses and properties under the Princess Royal banner, generating a wide verity of produce including breeding of cattle, feeding of cattle and sheep, agricultural cropping, cattle commission services, small truck freight operations, artificial insemination services for sheep also dabbling in carob, wine production and more recently production and retail of smallgoods and fresh meat.