We're proud to represent the Kiwi sheep and beef farmers who are helping to feed the world with sustainably produced, grass-fed meat from animals reared in New Zealand's beautiful open spaces. Everything we do is geared towards making continuous on-farm improvements, securing better access to overseas markets, and elevating the status of New Zealand beef and lamb to boost demand for the meat our farmers produce. Working together, we help farmers to improve their business productivity and profitability, and ensure a thriving future for our industry for generations to come.