Marco Barbaceli Email

Commercial Director LatAm . Digital Virgo

Current Roles

Employees:
695
Revenue:
$217.2M
About
Digital Virgo | SMART DATA PERFORMER Digital Virgo operates in the payment and monetization markets using Direct Carrier Billing. The Group is strategically positioned at the heart of an ecosystem made up with Telecom Operators, Merchants (Content Producers, Media, Ticketing companies) and Digital Advertising Platforms (Google, Facebook …). We connect these players to meet their main challenges: optimize payment, monetize contents, services and audiences and ensure performance through mobile marketing campaigns. TELECOM PAYMENT Digital Virgo connects merchants to telecom operator's billing system thanks to a new generation enabling platform. It gives the opportunity to pay goods and services via phone bills or prepaid SIM cards. MONETIZATION To optimize these connections, Digital Virgo offers merchants, media, content providers and ticketing companies, access to monetization solutions which natively include the telecom payment. MARKETING To maximize traffic and revenue, Digital Virgo combines performance-based digital marketing tools with its monetization solutions.. Digital Virgo's teams work directly with GAFAM (Google, Facebook…) in optimizing digital marketing tools : search, display, SEO, SMO, ASO… This 100% ROI-focused expertise is also provided to companies outside the telecom sector under the Addict brand. The Group builds its success on its experience in the telecom environment and its ability to anticipate technological developments in the digital marketing sector. The 700 employees that make up Digital Virgo's teams roll out their expertise in more than 40 countries, for a turnover of €258 million in 2018. If our footprint is international, our expertise is driven by local teams, focused on the countries' issues, uses and culture in which they operate. THINK GLOBAL – ACT LOCAL – BE DIGITAL
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