Marcie Connan Email

EVP . Dig Insights

Current Roles

Employees:
232
Revenue:
$26M
About
Dig Insights was founded in 2010 by a small group of senior market researchers. The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world's leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf. Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answersthat lead to uninspired business decisionsthat deliver weak in-market results. We believe that quantitative market research should: 1) Inspire bold new thinking 2) Accurately predict choices, not just compare ideas against normative databases 3) Leverage the potential of new technology, embracing new opportunities for insight
Dig Insights Address
372 Bay Street
Toronto, ON
CAN
Dig Insights Email

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