Founded in March 1996 by entrepreneur Bill Gross, Idealab creates, builds and operates technology businesses. In addition to capital, Idealab provides a full range of resources to infuse startup companies with the development strategies and financial support needed to rapidly introduce innovative products and services. Resources include office space and the accompanying network infrastructure, consulting and services relating to development and technology, graphic design, marketing, competitive research, recruiting, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.