Kenneth Cole Productions, Inc. was incorporated in September of 1982. The Company designs, sources and markets a broad range of fashion footwear and handbags and, through license agreements, designs and markets men’s and women’s apparel and accessories under its Kenneth Cole New York, Reaction Kenneth Cole and Unlisted brand names. The Company's products are targeted to appeal to fashion conscious consumers, reflecting a casual urban perspective and a lifestyle uniquely associated with Kenneth Cole. The Company markets its products to more than 4,100 department and specialty store locations as well as through its Consumer Direct business, which includes an expanding base of retail and outlet stores, consumer catalogs, interactive websites and an on-line store. The Company believes the diversity of its product offerings distinguishes itself from its competitors in terms of product classifications (men's, women's and children’s footwear, handbags, apparel, timepieces, eyewear and several other accessory categories), prices (from ''better'' to ''moderate'') and styling.