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Malcolm Houtz Email
SVP Data Science . Alliant - The Audience Company
Brewster, NY
LocationPrimary Email
How to contact Malcolm Houtz
Join and see Malcolm's contact info for free!Current Roles
Employees:
100Revenue:
$25MAbout
Audiences that optimize marketing profitability in any channel. Alliant delivers audience based solutions built from transactional data, advanced data science and high performance technology. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.Alliant - The Audience Company Address
301 Fields LaneBrewster, NY