Semusi enables App Developer to easily deliver smarter Apps which learn, personalize and engage users when relevant. #BeContextAware Semusi handles the heavy lifting to sense a mobile users context in real time using sensors, big data and behavioral algorithms. Publishers and brands can focus on easily building highly engaging mobile experiences which are gender, places, activity aware. Reimagine App Development Simply add the Semusi SDK into projects. An easy to use API enables the rapid development of highly engaging apps & ads. The SDK works with sensors and the Semusi service to decipher gender, activity & place for each user. Reimagine App Marketing Define targeting rules to engage users when relevant. Publishers and advertisers define targeting rules to send notification & ads based on a users gender and real time, activity & place profile to drive engagement Shared success Pay for engaged users. Semusi success is based on publishers and advertisers growing and retaining their active app users.