R E I N D E R S was established in 1866 in Elm grove, WI. It began as a small store that handled groceries, general merchandise, and served as the local post office.. In 1897 the first feed mill was built. Many of the grains, salt and other products were delivered by railcar. In the 1950's the front store became a garden center, catering to the growing suburbs. This established the groundwork for Reinders to expand into Commercial Turf equipment and supplies, Irrigation components, and Wholesale Salt for water softening and ice control. A Parts and Service division ensures available replacement parts and quality service for commercial equipment needs. Through all of these changes, Reinders remains dedicated to servicing our customer's needs.