A Plus is a technology-based media company that delivers positive journalism to its readers. Its growth to tens of millions of monthly unique visitors has been powered by proprietary technology that underlies all aspects of content creation, optimization, and distribution. The organization aims to challenge the status quo in media by focusing its content mission on positivity and social change. The company was co-founded by entrepreneur and technology investor, Ashton Kutcher (Chairman of the Board), and software developers and entrepreneurs, Evan Beard (CEO) and Kendall Dabaghi (President). The site is growing rapidly and has an average of 30 million monthly readers. According to Quantcast, A Plus is currently a top 100 website in the United States.