When Steve Wilson started Anita Goodesign almost 15 years ago, his goal was a simple one; to create the best designs in the industry and make them affordable to home embroiderers. With 3 full-time artists, an immensely talented staff, and a completely “in-house†process from designs, to CD’s, to advertisements, to sales, he has been able to accomplish that goal and remain the leader in home embroidery designs with affordable prices.
Our Mission: To bring fun and creativity back to home embroidery with gorgeous designs and affordable prices.