There are typically two kinds of agencies: those who make famous work and those who make effective work. And never the two shall meet. But at Grey we do both famous AND effective, and have been for 97 years. We make work for our clients that is remarkable and successful. Really successful. Effective iconic ideas that sustain the long haul for years. Even decades. Our ideas are loved. Remembered. Awarded. We've got Lions, Pencils, Spikes, Winged Men, Pigeons, Sharks, Effies and more. More metal across more categories than most. And we know our work works because we know people. We've been talking to thousands of them every year for 21 years to find out what's what. We call it Eye on Australia. So is it possible to do work that's famous and effective? Absolutely. We've been doing it since 1917. Grey. Famously Effective.