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Lara Dyk Email
Business Unit Director . Engage Video Group
Cape Town, Western province
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$0About
Engage Video Group is a technology-driven social media video business combining data and creativity to create content people really care about. Founded by a team of ex-Google alumni, data scientists and online video experts. We have worked with global corporations such as Unilever and NESTLÉ to produce the most engaging, shareable content for some of the world’s largest brands. Our average video is commented, liked or shared on social media by 1 in 23 people who see it, making our content roughly 100x more engaging than the average brand communication online. We have built and own the largest food and recipe social media platform in Africa, Foodies of SA, and reach over 10 million people each week. Our Purpose We believe the advertising industry has a problem: people hate ads. This is why ad-centric content is polluting our social feeds and leading to customer mistrust. By tapping into audience data and testing our content against this audience in real time, we’re able to create optimised content around topics customers really care about, in the format they love to watch. Our Culture You’ve probably picked up that we’re pretty passionate about what we do. While we operate globally and have grown fast, we’re a startup at heart, driving real change in the industry through a group of A-players and creatives who are continuously looking to do things differently. Because we prioritise team care over ego, we also happen to have a lot of fun in what we do, too.Engage Video Group Address
21 Dreyer streetCape Town, Western province
SA