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Krystin Morris Email
VP Operations, Distribution . New Balance
Boston, MA
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Employees:
10101Revenue:
$2.2BAbout
New Balance Athletic Shoe's everyman appeal is what gives it a boost. Unlike its rivals, the company shuns celebrity endorsers; its lesser-known athletes show its emphasis on substance versus style. The approach attracts a clientele of aging boomer jocks who are less fickle than the teens chased by other shoe firms. Founded in 1906 to make arch supports, New Balance is known for its wide selection of shoe widths. Besides men's and women's shoes for running, cross-training, basketball, tennis, hiking, and golf, the company offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Owner, chairman, and CEO Jim Davis bought New Balance on the day of the 1972 Boston Marathon.New Balance Address
100 Guest StreetBoston, MA
United States