Bread Baking Tradition Baking has been a Brunello family tradition for nearly a century. Paul Brunello, father of Roger and Dan, immigrated to America from Venice, Italy and began the Brunello tradition of true bread baking. Believing in his European roots of serving fresh bread, hot and steaming right out of the oven, Paul opened a small retail and home delivery bakery in 1922 in the little Northern California lumber town of Weed. His Italian bakery became the finest in the region because it offered quality bread baked with the best ingredients fresh from the oven