Kraig Rovensky Email

Global Brand Manager . The Pathfinder Spirit

Current Roles

Employees:
6
Revenue:
$0
About
The Pathfinder Hemp and Root is a fermented and distilled hemp based non-alcoholic spirit.In drinks, The Pathfinder behaves like a spirit and can be served in coffee, sipped neat, served on the rocks or used as the base of a cocktail.In other words, it fits right into the back bar of your favorite bar of cafe as well as it does your home bar cart.The Pathfinder was born out of a simple question: What will the back bar of the future look like?We handpicked a team of trailblazers that set out to answer that question.Above all we identified a core ingredient that might work against the concept of going “beyond alcohol” into the future of socialization – the cannabis plant.What would a bottle of cannabis spirit look like behind the bar, if it were to have the same kind of visual impact as, say, Hendrick’s or Johnnie Walker? And, perhaps more importantly: What would that cannabis spirit taste like? Both of these questions were answered with a deep dive into the history of cannabis, specifically in the American West in the mid-late 1800s — the so-called “golden era” of cannabis in the United States. The Pathfinder has the same apothecary feel, infused with a snake oil salesman’s boisterous character and a dose of the rough old wild west.Just as whiskey is made from grain and rum from sugarcane, a cannabis spirit has to be from cannabis.The process began with fermented and distilled hemp for the base.For the flavor, the goal was to recreate the taste of the American West — botanicals like wormwood, Angelica root and Douglas fir were blended along with natural terpenes for a distinctly western expression on the nose and the palate.If you head into Seattle today and stick your nose into all the coolest bars on Capitol Hill, we hope you should be able to order our non-alc signature serve as well as a low-alc cocktail featuring The Pathfinder.
The Pathfinder Spirit Address
2420 4th Avenue South
Seattle, WA
United States
The Pathfinder Spirit Email

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