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Growth rates, revenue data, direct competitors and contact details.
Khanh Ho Email
Data Scientist . Epsilo
How to contact Khanh Ho
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Employees:
54Revenue:
$7.8MAbout
E-commerce in Southeast Asia is growing faster than ever. The region's Digital Economy will likely be larger than the $300B by 2025 as forecasted pre-COVID. User behavior is also changing - with many users no longer starting their product search on Google but straight on their preferred e-commerce platforms – a trend already seen in Europe and US. Leveraging these trends, brands are aggressively moving advertising budgets away from Google and Facebook to advertise directly on e-commerce platforms - to be closer to the customer, intent, and purchase decision. Many merchants are already seeing 70% of traffic coming from in-platform, and only 30% from Facebook, Google, etc. As a result, in-platform advertising is growing rapidly and some brands already spend 50% of performance marketing budget in-platform. Although the regional e-commerce platforms are now offering 'in-platform marketing' capabilities, the tools and insights are often very basic, manual, feature-poor, and hence not scalable. Brands want to reach a broad consumer base, but managing campaigns, data and insights across multiple platforms in multiple countries is virtually impossible. Current solutions don't cut it - the tools used on Facebook and Google don't work on e-commerce platforms and the local e-commerce enablers in the market are mostly digital distributors that throw people at it, which is costly and still not scalable. Imagine a different world. Imagine being able to Unify all your campaigns across products, platforms and countries, with a single view to optimize sales, marketing and operations. Imagine you could Grow GMV through effective bidding and targeting - leveraging onsite marketing automation and big data. What if you could Simplify operations through automation - selling hundreds of products on 5 different platforms and fulfilling thousands of orders across 6 markets easily? What if you could Understand your customers and markets with deeper insights and actionable recommendations?Epsilo Address
59 UBI Avenue 1Singapore, null
SGP