KMPH The information we gather generally falls into one of two categories: (1) information (for example, your name and address) that you voluntarily supply when you register with our Service, initiate transactions on or through the Service (such as buying products or services through the Service), or when you participate in the features we offer through the Service (such as comments posted on a blog, discussion group, or other social networking features on the Service), and (2) information gathered on usage patterns and preferences as visitors navigate through our Service. In some cases, one of our agents or Affiliates may collect the information on our behalf. Third party Service Providers (as defined below) that provide all or some of the services available through this Service also may be gathering the same kinds of information.