Entertainment isn't a humdrum business but one that deals in dreams and aspirations, thoughts and feelings. At Guts + Data our mission is to help the art of entertainment flourish through data. Our team is comprised of industry veterans, scientists, and engineers who are both poets and quants. Having worked on hundreds of movie campaigns we understand how to combine expert intuition, tacit knowledge, data analytics, and creativity into entertainment marketing solutions.
We're revolutionizing entertainment market research and analytics through innovations in advertising testing, campaign tracking, and release date optimization for our studio and agency clients.