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Kelly Gouhoury Email
Senior Programs Manager Coffee & Cocoa . PUR Projet
Paris,
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PUR Projet was created by Tristan Lecomte, founder of Alter Eco, a pioneer company in Fair Trade. While visiting small-scale farmers’ cooperatives, he noticed the negative impacts of global warming and deforestation on crops. Ecologically aware and caring about their human conditions, he suggested producers plant trees to restore land fertility, bring back the lost biodiversity and join the fight against global warming that harshly affects them. PUR Projet is a platform of social entrepreneurs driven by the same desire to assist companies to preserve the ecosystems their activities depend on, through an integrated approach to natural resource management. Integrating socio-environmental innovations at the heart of their supply chains and core values, PUR Projet builds bridges between conservation, ecosystem restoration and company management, which bring in many benefits from securing procurement to differentiation and increased recognition. Trees and agroforestry are at the centre of PUR Projet’s activities. They provide multiple services and must be considered as an ally, a regulator and an opportunity to balance and regenerate our ecosystem. \Trees provide unrivalled free ecosystem services; today, there is no other investment in the financial market that delivers as many benefits to all stakeholders. As for agroforestry, it stands at the crossroads between forest conservation and agricultural development and participates in the foundation of a circular economy.\ - Tristan Lecomte, Founder of PUR Projet.PUR Projet Address
33, Avenue de la RépubliqueParis, null
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