Lulu, a privately held company, was launched in 2002 and allows creators to publish both contextual-based and multimedia content in a variety of applications. Lulu has 1.3 million registered users and receives more than three million unique visitors per month between its global sites. Lulu users currently publish more than four thousand new pieces of content -- books, video, calendars, music -- each week and is growing rapidly with nearly 15,000 new registrations per week. As a marketplace, Lulu has paid out millions of dollars in creator earnings.