Simple Habit is an on-demand meditation platform curated for busy lifestyles. It specializes in 5 minute meditations for specific situations and moods, like commuting to work, public speaking, or even going on a date. Crafted by the world's leading meditation teachers, the app is already one of iTunes's top-grossing meditation platforms, and was recently nominated for the 2017 Google Play Awards. Over 50 sessions are free in the app, with the option to upgrade to a Premium version for $11.99/month and $99.99/year. The company is based in San Francisco, CA.