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Karen Kaufman Email
Global Chief Strategy Officer . Gain Theory
New York, NY
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Employees:
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Marketing is in transition. The consumer journey is increasingly complex due to the proliferation of channels and consumers are now constantly interacting with brands. Marketing is now ‘always on’.The opportunities of the always-on environment, coupled with the increase in volume and speed of data trail and one to one activation opportunities, has given birth to a set of four core pain points for marketing and insight professionals –Gain Theory Address
175 Greenwich Street,New York, NY
United States