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Karen Hansen Email
General Manager, Analytics and Research Solutions . Forethought Research
Melbourne,
Locationk***********@forethought.com.au
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Forethought is an internationally awarded growth consultancy that solves our clients’ demand-side growth challenges. With a Marketing orientation, we seek to understand and predict consumer behaviour using advanced analytics and modelling of survey (small) and organisational (big) data, translating the findings into insight and management action to gain and retain market share, improve margin and drive category growth. We equip management with certainty and clarity to quicken the pace and precision of their decision-making, investment and action on: - brand, - communications, - market sizing, - product, - pricing, and - customer experience strategy. OUR APPROACH We have a simple idea to describe our approach. We call it Gain and Retain®. - Central to Gain and Retain is providing management with the evidence of what drives new and repeat purchase at a category, brand and competitor level. - We bring the rigor of science to marketing; modelling the rational and implicit emotions driving consumer behaviour and accurately predicting the effect on acquisition and retention and informing management action. - Our methods, underpinning Gain and Retain, have been granted US and Australian Patents. The resulting client case studies have won prestigious awards internationally and have been documented in A-Grade journals. Advanced analytics and insights to inform consumer growth strategy -, - Brand and Communications strategy, activation and tracking -, Customer Experience strategy, activation and tracking.Forethought Research Address
Level 5Melbourne, null
AU