For more than 25 years, we at Market Probe have thrived on being leaders in the market research industry. Believing that the education process never ends, we have an unrelenting drive to look for new and innovative ways to help our clients obtain the information they need to reach their business goals. Front-runners in customer satisfaction and loyalty research, we have spent nearly two decades designing and implementing complex programs for our clients - programs anchored by our unwavering commitment to delivering against best practices. We specialize in developing analytic modeling techniques and reporting mechanisms which yield results that our clients find action-oriented and easy to use. We continue to advance the state of our art by investing resources in customer retention forecasting systems, resource allocation decision tools (such as Loyalty Rx® or Satisfaction Rx®), relative importance modeling innovations and customer satisfaction mapping software.