Kel spent her career as a senior marketing executive on the client side for companies in virtually every sector. Then she turned 40 in 2002 and decided to build the "anti-agency agency." She would staff it with people who actually "got it" and, above all, would not do the typical agency stuff that drove Kel insane, like billable hours, pitch and switch, put junior people as leads on accounts, produce meaningless reports rather than results and so on. Kel's new agency would have, at its core, employees who not only have walked a mile in the client's shoes, but also had run a marathon in the dark and freezing rain while darting across a 6-lane highway. The client sweet spot for Kel & Partners is to help low to no awareness, consumer and internet-based brands. Kel & Partners builds and leverages fresh, high-ROI strategies for our clients and then executes them via standout public relations and social media initiatives. Why? Because our low-to-no awareness clients live and die based on the ability to get above the noise level. Kel & Partners "anti-agency agency" model coupled with our client-side DNA blend to create a brilliant partnership for our clients.