In 1970, Ray Chaney and Reuben Peterson had a dream for themselves and their families. They wanted to run their own dealership in a different way. Each of them had spent more than twenty years in the auto business, working for various dealerships. They wanted to sell and service vehicles in a straightforward manner. And they wanted to sell and service a quality of vehicles that had never been seen before in the Portland area. A place where customers could get straight answers, and a fair deal. Their dream became Gresham Toyota. Now in its 42nd year, with three generations of Chaneys and Petersons still involved, Gresham Toyota is still pursuing that dream.