As the leading global sports market research and advisory firm, we empower sports brands to create breakthrough fan experiences through technology. The Sports Innovation Lab evaluates and identifies the technology products and services that will power the future of sports. We exist to educate our clients on the technological possibilities for their brand and how to ultimately drive value to the end consumer: the Fluid Fanâ„¢. We inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research. Sports Innovation Lab derives additional insights from a world-class network of international advisors across a wide range of industries and through strong partnerships with leading universities. With a deep focus on the ever-changing world of sports technology and innovation, the Lab showcases what is possible today so its clients move with clarity and confidence into the future. Sports Innovation Lab officially launched January, 2017.