The Novolex™ name is based on the latin “NOVO” for new and “LEX” a tip of the hat to Hilex Poly, the first brand to become part of the family. The blue and red of our logo represents the integration of both paper and plastic into our sustainability platform with red and blue being the legacy corporate colors of Hilex Poly® and Duro Bag® respectively. Novolex’s™ values are based in the traditions of all of our brands and present you with the industry’s foremost in packaging choice and sustainability. Novolex’s™ mission is to continue the tradition of leadership established by our brands, and to create new value and synergies by providing you with an industry-leading packaging expert that covers the full spectrum of your operations.