Pismo Beach, a classic beach town, is located on California’s famous central coast, halfway between San Francisco and Los Angeles along Pacific Coast and 101 Highways. It is home to just under 8,000 residents. Pismo Beach is a popular vacation destination, bringing hundreds of thousands of visitors each year. The City employs just under 100 staff member and enjoys a culture of exemplary customer service. Our vision is to provide a safe place; maintain its small beach town character; manage growth effectively; and enhance a vibrant tourist-based economy, while becoming a world renowned tourist destination.