Since 1953, Grado Labs has been family run and hand-built in Brooklyn, New York. The Grado family has seen three generations over the past 60 years join the company: from the days of Joseph Grado building phono cartridges on his kitchen table when Grado was a fruit store, to John Grado building the first Grado headphones. The Brooklyn company hasn't advertised since 1964, relying on a friend telling a friend to grow. The tradition and heritage passed down have also instilled the philosophy that sound comes first. The family has been fortunate enough to not only adapt over the past 63 years without being swayed by trends, but to also have been named "The Best Headphones in the World" by the likes of WIRED and others.