Keeping the masses entertained can be a demanding business. iN DEMAND is a leading provider of video-on-demand (VOD) and pay-per-view (PPV) services. It offers such programming as first-run movies, professional sporting events, and concerts through some 1,400 cable television systems across the US. iN DEMAND provides content from leading movie studios such as Sony and Twentieth Century Fox, and its sports programming encompasses all the big events, from the NBA to NASCAR. The company was founded in 1985 as Viewer's Choice, a single channel devoted to PPV events. Shareholders include Comcast, Cox, and Time Warner.