D Magazine was founded in 1974 by two University of Texas graduates, Wick Allison and Jim Atkinson. Both had a vision of giving Dallas an independent city magazine with an impact that would serve readers' interests. They developed their concept after-hours while Allison, a Dallas native, attended graduate school at Southern Methodist University and Atkinson reported on KERA's daily Newsroom program. Their vision was backed financially by young Dallas business people who shared their belief in the need for a strong city magazine.