Our story is intertwined with that of the Zanetti family. It is a simple story; one retold by many old families in the world of coffee. Mr. Massimo Zanetti’s grandfather sold coffee. So did his father. So does he. The difference is that his grandfather and father were in the business of green coffee. Mr. Massimo Zanetti was the first in the family to produce and sell roasted coffee. That was 35 years ago. At that time, the company was selling about a ton of roasted coffee a year.