Nordic Naturals, Inc. was founded by Norwegian born, Joar Opheim, BS, MBA, who recognized the lack of fish oils in the United States when he first arrived here 20 years ago. "Having been born and raised in Arctic Norway where the fishing industry is a crucial part of both the commerce and academia, I was aware of the importance of pure Omega-3 in the diet." He started with the fundamental goal of advancing the overall quality of fish oils, by developing new technologies for improving taste, purity, and the molecular structure of the oils. Today, Nordic Naturals offers the largest line of fish oil products available, with up to 95% concentration, all in natural triglyceride form. Nordic Naturals' award winning omega oils are available in patented natural fruit flavored capsules in a variety of shapes and sizes, as well as great tasting liquids to suit even the most discriminating palate